For Global Heads of Digital Marketing, Content, & Editorial Strategy

The Branded Podcast Blueprint

The 5 Mistakes To Avoid When Investing 6 to 7 Figures Into A Branded Podcast, Securing A-List Guests, Only To Lose Money And Drive Negative ROI For Advertisers (Causing Executives To Shut It Down 18 Months Later)

(Even If Your Podcast Is Already Live)

A FREE, 5-day email course on the Cultural IP as a service framework. Shape how your category thinks, build the trust that turns listeners into loyal customers, and earn the market signals executives protect.

Definitive authority in Cultural IP as a service. Trusted by Audible, Wondery, and category-leading brands.

Created by Anthony Frasier, Founder and CEO of ABF Creative

  • ABF Creative has generated 5M+ streams and downloads for brands including Ben & Jerry’s, Audible, Headspace, and Vox

  • Former Entrepreneur in Residence at Newark Venture Partners, backed by Audible, an Amazon company

  • Featured in USA Today, TEDx, Fast Company, AT&T, BET, and the Congressional Black Caucus

  • The NAACP Image Award win and Adweek 2024 Podcast Innovator of the Year

Ready to Build Audience Trust That Lasts?

Inside The Branded Podcast Blueprint, we break down:

Mistake #1. Treating a podcast like a campaign instead of a commitment (and why hype-driven launches are often the first cut)Mistake #2. Expecting proof before audience trust (and how labeling a podcast a cost center too early guarantees it becomes one)Mistake #3. Measuring vanity metrics instead of what actually matters (and why good numbers do not guarantee real impact)Mistake #4. Calling your content "purpose-driven" without a clear point of view (and why vague positioning costs more than getting it wrong)Mistake #5. Investing in great production without a plan to reach the right audience (and why unheard episodes are the most expensive to make)

One mistake delivered to your inbox each day for 5 days.

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